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A survey of 1000 18 to 14 year olds for the Current Account Switch Service shows that 58% follow TikTok influencers who talk about budgeting, money, or personal finance. Of these, many trust what they hear, with 40% saying that these influencers give better advice than traditional media, 34% better than their friends and 26% better than their financial provider.
When it comes to trust, 41% say that they are more likely to trust influencers they find entertaining and 35% those they find relatable.
https://www.finextra.com/newsarticle/41315/gen-z-turns-to-tiktok-for-financial-advice
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