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Amazon is launching a digital assets enterprise, according to four sources familiar with the matter, who said that an NFT initiative is expected in the spring. Amazon has been shopping the digital collectibles effort to no shortage of power players in the industry, with a a focus on blockchain-based gaming and related NFT applications.
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“We knew it was possible,” the source said. “But now it seems like it’s really happening. That’s going to affect the existing players in the space — if they execute and do this right and are smart about it.”
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