The move is another push by Apple to use finance to deepen its relationship with customers. The new program, called Apple Pay Later, allows consumers to split purchases into four payments spread over six weeks with no interest and no fees. People using the iPhone’s Wallet app can borrow anywhere from $50 to $1,000 using Apple Pay Later.
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Apple rolls out buy now, pay later plan
“More transparent and flexible payment options that can displace credit cards are good for consumers, especially when they have no late or hidden fees,” a spokesman for Affirm said.
