"They honed in on vacation rentals and hospitality because, in 2015, the landscape in that market looked fairly open. Airbnb was on a massive growth tear, but there were many, many other platforms for listing properties, and yet no obvious leaders in the market for software to manage that, with even the biggest players not even capturing 10% of the market."

https://techcrunch.com/2023/05/31/hostaway-unlocks-175m-to-expand-its-vacation-rental-management-platform/