Origin, which built a financial wellness app for employers to help employees, has acquired financial education startup Finny. With the acquisition, Boston-based Origin will be able to broaden the educational element it can provide to users, while also boosting ongoing engagement on its platform.
With the acquisition, Boston-based Origin will be able to broaden the educational element it can provide to users, while also boosting ongoing engagement on its platform, Origin founder Matthew Watson said. "Oftentimes, [a financial planner] will write a financial plan... and link out to another service and say, 'Here's a great article on that,'" he says. "We just want it to exist within our platform."
https://www.axios.com/pro/fintech-deals/2023/06/05/origin-buys-finny-financial-wellness-app