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The partnership lets consumers send money with Venmo with a physical card, eliminating concerns about lost cash or checks. Customers can choose a card for occasions like birthdays and weddings, scan a QR code inside, select the amount they want to give, and write a personalized message. When the recipient gets the card, they scan the QR code to access their funds.
“Our new collaboration with Venmo represents an innovative new way to let someone know you’re thinking of them with simple, secure and seamless cash gifting,” Hallmark Senior Vice President of Global Product Development and Innovation Darren Abbott said in a news release. “Gifting trends are constantly evolving, and we want to stay at the forefront of what consumers need to share thoughtful and unique gifts with the ones they love.”
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