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The theory behind regular earnings calls with analysts or “investor days” is that senior executives can better inform the investment world about their fascinating company and its vibrant prospects — going deeper than what they can glean from the numbers and other public information etc etc. They’re an integral part of the theatre of being a public company. But in practice you don’t really want to give away anything too revealing either, whether good or bad.
“There’s always been a game of cat and mouse, in CEOs trying to be clever in their choice of words,” Mr Ellis says. “But the machines can pick up a verbal tick that a human might not even realise is a thing.”
https://www.ft.com/content/8eebc172-1f7b-44fe-a12e-e890d123f7e9
