The partnership appears to be the first of its kind under Musk’s leadership, and it seems to push forward his vision of X as an “everything app,” where users can not only scroll social media but shop, send money to friends, call a taxi, and more.
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Paris Hilton inks content and commerce deal with X/Twitter, will host videos featuring live shopping
“I’m excited to announce an official partnership with X today,” Hilton, chairwoman and CEO of 11:11, said in an audio post on the service. “Together, we’re going to be exploring new ways to connect with all of you across video, live video, live shopping and even Spaces. And we’re just getting started. Loves it.”
