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The feature, which Klarna rolled out Wednesday, will enable users to point their phone at an item of clothing or an electronics product and find results for similar items directly within the Klarna app. The tool is trained on data from PriceRunner, a price comparison service Klarna acquired for close to $1b.
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″We see AI as a huge opportunity for Klarna and the way we are approaching it is to provide everyone at Klarna with the tools and support to use AI in their day-to-day jobs,” David Sandstrom, Klarna’s chief marketing officer, told CNBC.
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