Mastercard and Pemo, a UAE-based fintech startup that supports businesses across the Middle East, North Africa and Pakistan (MENAP), have initiated a strategic partnership to promote cashless, flexible expense management for small and medium-sized businesses (SMEs) in the UAE. Announced during Fintech Surge at GITEX 2023, the collaboration aims to support the drive towards a cashless economy by providing SMEs with access to digital spend management solutions that empower them to scale and grow.