“There’s not too many people building smooth integration platforms for vendors. For a smallish company in San Diego to be working with 80% of the market in terms of the large companies that they’re penetrating, it becomes a really interesting situation as an investor. They don’t have to go get hundreds or thousands of more logos, but can work on growing the relationships that are already there.”

https://techcrunch.com/2023/11/02/payroll-integrations-20m-employee-financial-wellness/