There is a hard truth about the business of personal finance: It’s pretty tough to make money helping people spend less money. The problem with budgeting apps, it turns out, is that few people really want help with their budgets and even fewer are willing to pay for it.
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There’s a reason a killer money-saving app still doesn’t exist
“Someone is going to become really, really rich if they can figure out how to get unmotivated people interested in really thinking about money,”
