Employers that provide matching contributions for their workers will be able to do so for those who aren’t contributing to plans on their own but are paying down student loans. Numerous retirement plan record keepers are adding that capability to their systems, and newer companies like Candidly and Vestwell’s Gradifi offer such programs.
“There is a lot of attention in the prep stages to get that in place. It’s a way to unlock money that is being left on the table by people who are not contributing to their 401(k).”
https://www.investmentnews.com/will-employers-pass-the-college-planning-test-245935