"401(k)'s can be very meaningful portions of people's overall portfolios and assets and it's really important to make the best decisions with them. There was no real way or alternative for advisers to compliantly securely manage held away assets in the past, like they can with Pontera."

https://www.reuters.com/technology/fintech-startup-pontera-raises-60-mln-plans-more-hiring-israel-2023-12-07/