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US FTC bars TurboTax maker Intuit from advertising 'free' services

The commission's final order, after an administrative ruling in September, said Intuit cannot advertise or market any service as free unless it was free to all consumers, or unless it disclosed properly the percentage of taxpayers that qualify for the free product.

The settlement resolved claims that Intuit steered at least 4.4 million customers, many with low incomes, into buying its tax preparation products despite the ineligibility of those customers for free electronic filing through the Internal Revenue Service.

Tags

tax, regulation, wealth management