“We’ve been developing a lot of gamification, so we can service our consumers in different ways. There’s an engagement path and smarter conversation tools so you’re not getting transactional messages, but you’re getting more human-like conversations. We’ve also been working on different marketing solutions to engage the consumer so we can be closer to their lifestyle and bring them bigger value.”

https://techcrunch.com/2024/01/30/now-with-5m-leal-invests-in-ai-driven-customer-engagement-for-latam-merchants/