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Revolut is exploring plans to monetize customer data through sharing it with advertising partners, as the fintech seeks new sources of revenue while its application for a UK banking licence remains in limbo. The firm has hired a TikTok executive to lead a ‘media strategy’ as it seeks to diversify revenues.
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“We want people to have a daily routine: you check your Instagram, you check your emails and you check your Revolut,” Le Nel said. “We want to be part of your daily routine.”
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