"Protocol treasuries hold billions of dollars in tokens," Kumar said. "These tokens, in large part, serve as a Customer Acquisition Cost (CAC) mechanism and will, over time, find the most efficient routes for distribution. Protocols like Layer3 are poised to capture the majority of this demand given our direct relationship with the consumer, efficiency, and targeting capability."

https://www.theblock.co/post/299755/layer3-funding-token-launch-airdrop