Tivita was founded in July 2023 by Claudio Franco (formerly CMO of Wellhub/Gympass) and Amilton Paglia (formerly CPO of Olist) with the mission of simplifying and automating up to 90% of the manual tasks in the financial routines of clinics and medical practices. The platform allows healthcare professionals to monitor revenue and productivity in real-time, automating financial routines and simplifying the issuance of documents related to patient payment and care.