Revolut, a London-based company valued at over $40B, has struggled to gain traction in the US but thrives in Europe, offering diverse financial services. Expansion efforts are focused on Latin America, Asia, and its home turf in Europe.
In much of Europe, though, Revolut is a consumer staple. More than half the population use the company’s app in Ireland, where Revolut is a verb for sending payments. But it’s more than just a Euro Venmo. Formed in 2015, Revolut expanded from offering prepaid debit cards for backpackers to a litany of financial activities, from crypto trading to hotel booking to pet insurance. It plans to add mortgage lending next year. Revolut, which received a banking license in Europe in 2021, and came under European Central Bank supervision earlier this year, counts 45 million customers in 38 countries. About 1 million of those users are in the US, but some of the startup’s key backers aren’t pressing for urgent expansion there.