“Our biggest competitor (in Mexico) is cash. Over 40% of payments in Mexico are still made in cash; half of our customers have never had a credit card. So, there is strong work in financial education underway, so they can start using the products responsibly.”

https://www.businesswire.com/news/home/20240819761268/en/With-3.3-billion-in-deposits-and-8-million-customers-Mexico-already-stands-out-among-Nus-operations?_bhlid=1a4685b8d177881f91233680011d6d9a683ee39b