Wealth management firms are adopting AI for tailored advice, but the technology’s inability to understand human nuances limits its effectiveness. Human advisers remain essential, though AI advancements could soon disrupt the industry.
Progress can be made by adapting AI to the ways in which the financial adviser works, not the other way around. AI should move beyond recommendation engines that just keep banging on the same products that similar customers tend to buy. The programs should be flexible enough to take more information from interactions with a client, making proposals intelligible to both the adviser and the investor. If a suggested portfolio can’t be explained in laymen’s terms, it won’t be sold. If it fails to provide expected returns, advisers and clients need to understand why.
https://www.ft.com/content/c27c478a-3e59-441a-a4db-f42d68dce5af