CEO Dee Choubey explained how MoneyLion is on its way to becoming the place “mass market” consumers visit when they need a variety of financial services products, including insurance, investments, credit and bank accounts. The company is taking a page from eCommerce giants to make those services easy to discover and “check out.” The consumer has an Amazon-like experience for getting a personal loan, mortgage, HELOC or insurance product since they don’t have to move from site to site comparing offers.
“If you think about what Amazon’s done, it’s that they’ve taken so many parts of the shopping experience and made it super simple,” Choubey said. “Behind that lies a lot of technology.”