.jpg){kind=avatar}
AI-powered search engine Perplexity is venturing into e-commerce. On Monday, the company debuted a new shopping feature for its paid customers in the U.S. which offers shopping recommendations within Perplexity’s search results as well as the ability to place an order without going to a retailer’s website. With the move, Perplexity is taking on Google and Amazon, intending to capture a portion of shopping search results.
These companies are also betting on the fact that AI will help you find an item quickly, and you won’t need to spend a lot of time looking for something. But this premise comes with an implicit caveat: You should trust the limited search results that AI tools serve you. To build trust, the companies providing these tools will have to make sure to remove implicit bias and preferential treatment before regulators intervene.
https://techcrunch.com/2024/11/18/perplexity-introduces-a-shopping-feature-for-pro-users/
