Public companies frequently mention generative AI on earnings calls, citing its positive effect on the bottom line or promising results in tests. But there’s one application they leave unspoken: the technology’s role in those very calls. Investor relations departments at many companies have begun using generative AI to help prepare their earnings commentary, and some have used it to predict the questions analysts might ask, for example, and to ready the best answers.
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When IR met AI: how the technology is shaping earnings-day prep
“Due to the language and communications involved in investor relations, generative AI has clear application for these processes,” said Shannon Cole, vice president in the finance practice at research firm Gartner.
