“For decades, retailers have been leveraging their data to determine product pricing strategies, while manufacturers have lacked the insights to have any meaningful influence. With pressure on retailers to consistently drive down consumer costs – especially now amidst the ongoing cost-of-living crisis – this can leave manufacturers with no bargaining chips and very low margins. […] Our easy-to-use AI platform democratises and simplifies the data analytics process and will drive greater competition in retail. It addresses a previously unmet need, and the new funding reflects a market confidence in this solution. The investment, and our partnerships with our investors, will be critical in bringing Advise to the next stage of our journey.”

https://www.eu-startups.com/2025/01/advise-raises-e1-55-million-to-expand-ai-powered-analytics-for-fmcg-brands/?stream=top