“As we began to solve it for ourselves, we realized that like many of the tools that started emerging in e-commerce, like personalization and optimization and A/B testing, it really does require a platform,” he said. “This is not about a particular feature. If you’re going to be able to optimize in checkout, it means being able to manage the entire customer journey, from the moment they enter your store, all the way through checkout, fulfilment, tracking and delivery.”

https://techcrunch.com/2025/01/09/prettydamnquick-snaps-up-25m-to-speed-up-online-checkout/