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The Apple card is up for grabs because Goldman Sachs, the bank behind it, is getting out of the consumer lending world. For months, big banks have been vying to take over as issuer. What hasn’t been known is the equally fierce fight playing out between the networks to win Apple.
Mastercard, for example, has explored using its fintech, Finicity, which has software that plugs into consumers’ bank accounts with their permission, to enable consumers to see their deposit-account balances within the Apple ecosystem, according to people familiar with the matter.
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