At last year’s Aspen Ideas Festival, Prudential debuted an AI photo booth that outlines each user’s potential retirement, complete with a simulated image of the person 20 years into the future. The project is designed to help identify new customers, said Widhani. Since Prudential works in a highly regulated industry, it has begun testing evaluative AI agents that review all AI-generated content to determine whether it complies with relevant legal regulations and adheres to the company’s brand voice, Widhani said. AI-generated content that is published under the names of Prudential executives requires an extra layer of scrutiny, she said.

https://www.wsj.com/articles/marketers-are-putting-more-content-and-quality-control-in-the-hands-of-ai-de844638?mod=tech_feat1_ai_pos1