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Schools turn to little-known consultants, owned by private equity firms, to find applicants and calculate scholarships. This article explains how that affects the price you pay.
“I actually think of financial aid optimization as a form of arbitrage,” Madeleine Rhyneer, whom EAB refers to as its “dean” of enrollment management, said on a company podcast about how admissions offices “actually” work. “Really, it is. It’s like working in the financial markets.”
https://www.nytimes.com/2025/05/01/business/college-tuition-price-consultants.html
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