Schools turn to little-known consultants, owned by private equity firms, to find applicants and calculate scholarships. This article explains how that affects the price you pay.
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Colleges know how much you’re willing to pay. Here’s how
“I actually think of financial aid optimization as a form of arbitrage,” Madeleine Rhyneer, whom EAB refers to as its “dean” of enrollment management, said on a company podcast about how admissions offices “actually” work. “Really, it is. It’s like working in the financial markets.”

