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A group of European countries is launching an initiative called "Finance Europe" to encourage retail investors to put their savings into the continent's economy, as the region tries to accelerate progress on integrating and deepening its capital markets.
To qualify for the “Finance Europe” label, investment products must have at least 70% of assets in the European Economic Area, primarily in equities. They must also include an incentive for long-term holding, such as a lock-up period. Each country will decide separately on potential tax incentives for savings products under the new label, which will be distributed by banks, asset managers and insurance companies.
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