Xero’s Plaid partnership deepens its U.S. push by boosting bank feed reliability, enabling real-time insights, and reducing integration costs, positioning Xero to better compete with incumbents and embed itself more deeply in U.S. based SMB workflows.
Beginning this year, Plaid will power an increasing portion of Xero’s U.S. bank feed sources, providing customers more dependable connections to their financial data, the release added. “This partnership with Plaid is expected to supercharge bank connections. It will provide more robust integrations and higher-quality information from a wide range of financial institutions including smaller banks and credit unions,” said Vikram Grover, senior vice president for global partnerships for Xero. “This will in turn make managing the finances a lot smoother, more precise and successful, as well as save valuable time for small business owners, accountants and bookkeepers.”
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