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Nubank has reintroduced its Nucoin loyalty initiative, signaling a renewed focus on blockchain-enabled rewards and digital asset integration. This relaunch follows a temporary pause in 2022 prompted by regulatory uncertainties, with the latest iteration now designed to merge the functionality of traditional financial systems with emerging crypto technologies.
“We redesigned the program to be like no other, democratizing access to this type of initiative and allowing customers to enjoy the benefits in practice, going beyond the ‘used-earned’ relationship. In this first phase, NuCoin is being made available to a small portion of customers with reward mechanics gradually expanded. Our goal is to build and adapt relevant and attractive initiatives for this audience,”
https://international.nubank.com.br/consumers/nubank-begins-testing-new-nucoin/
