For Coinbase, the shift is deliberate. The era of agentic commerce is arriving, a world where autonomous systems pay their own computing costs or purchase goods and services, fueling a flood of low-value transactions. With the first US stablecoin law now in place, the company is joining a competitive race to turn what was once a backstage tool for traders into a technology with real-world reach and social utility.
“People are now realizing that the crypto industry is not just its own volatile trading market,” said Gupta. “We can actually use some of these native crypto rails in real consumer products and real B2B products.”
