Last week, OpenAI introduced personal finance capabilities inside ChatGPT that allow users to connect financial accounts and receive responses grounded in transaction activity and account information, linking the accounts via Plaid. In April, Perplexity expanded its partnership with Plaid to let users connect checking accounts, credit cards and loans directly into its platform for spending analysis and financial management tools. These developments move conversational AI closer to the territory traditionally associated with financial data aggregators. The announcements spotlight the control of the interface where consumers increasingly ask financial questions.