Indiegogo is expanding beyond temporary crowdfunding projects and into permanent crowfunded businesses. Forever Funding will allow creators to turn their projects into sustainable jobs or unending missions. Non-profits, aspiring professional artists or even startups could pull in income from generous supporters.

What happens to these businesses and missions when there are no longer generous supporters? Does the business model change? Do funding sources change? Or does a failed Forever Funding campaign signal the death of a business or mission?