Must be nice to have Ed Norton (Yes, the Ed Norton from Fight Club) as one of your founders. Ed and his co-founders conceived the idea for CrowdRise in 2009 while trying to raise money for the Maasai Wilderness Conservation Trust. Now the company is aimed at becoming the Kickstarter for charitable donations. Securing Fred Wilson's investment, who was also one of the first investors in Kickstarter, should help.
The organization is announcing a raise of $23 million today, led by Fred Wilson and Union Square Ventures... Fred Wilson’s participation is notable, as he was the first to back crowdfunding juggernaut Kickstarter. Wilson recalls knowing that the crowdfunding model could turn into a big business due to his board seat on DonorsChoose, another crowdfunding non-profit. He holds the potential online non-profit market to be $30 billion a year, with the possibility of it seeing $50 billion to $70 billion if adoption ramps up due to increased product utility.