eToro enables retail traders to invest and share their trades, performance and strategies online. Social traders can “follow” each other and receive updates on trades . The traders can also automatically copy trades of a top performer. This $15m raise puts the company at a total funding of $47m.
Chinese financial powerhouse Ping An and Russia’s largest lender Sberbank are in advanced discussions to back Israeli online trading company eToro, according to people familiar with the matter, as Chinese interest in Israel’s technology sector heats up. The company is expected to raise about $15 million from Ping An Insurance Group, Sberbank’s financial technology fund SBT Venture Capital and existing investors, the people said. The final amount of the investment has yet to be finalized, they said. As part of the move eToro is also expected to expand operations into China and Russia by providing its online trading platform through Ping An and Sberbank, the sources said. eToro has previously raised about $31.5 million from various investors, including Spark Capital and BRM Capital.