You wouldn't expect that Consumer Reports would recognize a robo advisor for its customer service, but Betterment has succeeded in becoming one of the top 5 best brokerage companies for customer service. Betterment's model has required more customer interaction than many would have expected, but they are doing a great job with it. Of Betterment’s 110 employees there are nearly a dozen dedicated to service. But the company has made customer service a part of the corporate culture and therefore all employees take a rotation every six months answering customer service calls.