Tenant Assured scrapes your Facebook, LinkedIn, Twitter and/or Instagram profiles, including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogues everything from your personality to your “financial stress level.”
a new British startup called Score Assured has taken a big step in that direction: The company wants to, in the words of co-founder Steve Thornhill, “take a deep dive into private social media profiles” and sell what it finds there to everyone from prospective dates to employers and landlords.