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The freemium stock trading app has added a web version, stock option trading, and of course its crypto exchange in the past year - and now its closing in on $350m round from DST Global at a valuation north of $5b.
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In effect, Robinhood has figured out how to make stock trading freemium. Rather than charge per trade with bonus features included, Robinhood gives away the bare-bones trades and charges for everything else. That could give it a steady, scalable business model akin to Dropbox, which grew by offering small amounts of free storage and then charging for extras and enterprise accounts. From a start with free trades, Robinhood could blossom into a hub for your mobile finance life.
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