San Francisco based CRM and payment platform for freelancers has raised $28m Series C led by Citi Ventures.
Other management software platforms competing for the attention of entrepreneurs and freelancers include Tave, Dubsado and 17hats. One of the main ways HoneyBook differentiates is by enabling its users to accept online payments without integrating with a third-party service. Thanks to this, its users “transact more than 80 percent of their business online, significantly more than any other payments platform serving this audience, Alon said. Its partnership with Citi will also allow the company to develop more unique services for its target customers, he added. Citi Ventures’ Israel director and VC Omit Shinar said, “We are in the midst of a period of extensive changes in societal structures and economic models. The fintech ecosystem is producing more and more breakthrough innovations that serve the needs of modern consumers, and we believe HoneyBook can become a market leader in the U.S.”