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As the social media giant looks to monetize its WhatsApp asset through peer-to-peer payments among its 1.5b users, it has chosen the UK because it attracts a multicultural workforce from many of the countries where the app is widely used - including India, Brazil, and Mexico.
“That’s ultimately the challenge of WhatsApp. Since 2016, there has been a focus on political misinformation, but globally there is a huge problem with scientific and health misinformation, such as anti-vaxxers, as well,” said Claire Wardle, a fellow at Harvard University who studies the spread of fake news on social media globally. To battle this, WhatsApp has been trying to build a machine-learning team that can identify patterns of abuse in bulk messaging, and also categorise user reports to spot bad content. The European teams will work on these products globally, WhatsApp said.
https://www.ft.com/content/e371a120-6dc7-11e9-80c7-60ee53e6681d
