“Record-keepers may not be charging as much for record-keeping these days, but they are seeking to make money in other areas,” said Bonnie Treichel, a 401(k) consultant at Multnomah Group Inc. Some are pushing higher-cost advisory services, while others are offering discounts on administrative services for employers that choose the record-keeper’s proprietary investments. Many are promoting “wellness” services—programs that combine financial education with guidance from apps and advisers, for which they may charge extra.

https://www.wsj.com/articles/the-new-fight-over-401-k-fees-11557317878