In order to eliminate “tablet farm” scenarios in restaurants, Square has announced a host of new integrations to help centralize their ordering, delivery, and payment processing in a single interface.
Over the last 5 years, Square has branched out into several different verticals, as it seeks to expand market share. One of these is food ordering and delivery, which the company has been building out since its 2014 Caviar acquisition. Square for Restaurants has been integrated with Caviar since rolling out last year, which explains why the company is now looking to make its platform even stickier with support for third-party alternatives. “Juggling different delivery platforms and managing multiple tablets is a huge pain point for our restaurant sellers, and now we are addressing this problem head-on,” said Alyssa Henry, seller lead at Square. “Now all delivery orders, whether via Caviar, Postmates, DoorDash, or platforms integrated through Chowly, can be automatically sent to the point of sale and routed directly to the kitchen, helping sellers reduce labor costs, food waste, and other potential errors that result from manual order entry.”