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Campaign magazine recognized portfolio company Anyfin's recent marketing push, taking name-based puns to the next level with a series of signs that were put up outside other lenders in central Stockholm.
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In an attempt to tackle the untrusted financial industry, the work features bright pink signs warning the public they have entered a "loan shark zone". The signs are based outside the headquarters of competitor brands (including Klarna) across inner-city Stockholm.
https://www.campaignlive.co.uk/article/anyfin-loan-shark-zones-acne/1662856
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