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In a document filed with the U.S. Patent and Trademark Office, Nike stated that it intends to generate unique IDs and create ERC 721 tokens for some shoes.
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The patent could presumably allow users to exert more control over their shoes and shoe designs. For example, the application highlights that owners can set limits on how many copies of their proprietary shoes can be cloned and produced. There are also "surrogacy features" to grant others the right to mix shoe designs and "parenting/nannying features" to allow third parties to take care of the shoes.
https://finance.yahoo.com/news/nike-receives-patent-tokenize-shoes-201839752.html
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