Started by a clutch of Snap alums — five of the company’s six founders logged time at the social media company — they say that marketing spend will be a big part of they’re looking at, but Pepper will also analyze other areas where spending could be smarter and more effective, from salaries to office space to travel and entertainment. All “functionally impact a business’s all-in customer acquisition costs,” says Pepper’s CEO, James Borow.

https://techcrunch.com/2019/12/17/pepper-founded-by-five-snap-alums-has-raised-5-6-million-to-help-startups-analyze-their-spend/