“We realized that there is an increasing number of solutions that are being sold as benefits or products to the end employees through their HR department (gyms, insurance products, perks, vouchers, salary sacrifice formulas, etc.),” Cobee co-founder and CEO Borja Aranguren tells TechCrunch. “This, on the one hand, means administrative hassle for the HR departments to manage all the different providers and processes and, most importantly, on the other hand, brings a totally fragmented and unclear value proposition for the employee”.

https://techcrunch.com/2020/02/24/cobee/