Despite feeling strongly about the environment and other causes, most millennials have never heard of, or don’t fully understand, ESG investing
Among millennials whose investments are self-directed, holdings skew heavily toward trendy technology companies. The top stocks they held as of the end of December were Apple Inc., Amazon.com Inc., Tesla Inc., Facebook Inc. and Microsoft Corp., according to a survey by Apex Clearing of more than 730,000 U.S. investor accounts with an average age of 31 years and 3 months. The average account held about $2,300. While many of these companies often appear in the holdings of ESG funds, there is nothing to suggest millennials are buying them for that reason.